Job Description

Senior Digital Product Manager

Location: Highland Park, CA

Job Type: Full-Time

3x a week Hybrid in Office

Job Summary:

As a Senior Digital Product Manager , you will lead strategic development, growth, and performance of our website and Shopify shop. You will collaborate cross-functionally to deliver best-in-class digital experiences that drive customer engagement, design, conversion, traffic, and revenue growth. This role will touch many parts of our digital teams and have a direct impact on the user experience and DTC revenue.

Key Responsibilities:

• Own the Shopify ecosystem, optimizing site performance, UX/UI, and standardizing 3 of our Shopify stores.
• Execute the product strategy on Shopify Plus, ensuring proper setup, collaboration between teams, and launch of new products and services.
• Lead end-to-end product development of our 3rd Party partners
• Analyze customer behavior, market trends, and competitive insights to drive data-driven product decisions.
• Collaborate with UX/UI designers, developers, marketing, and external agency to enhance user experience and conversion rates.
• Implement A/B testing, user research, and analytics to continuously refine and improve PDPs and Landing Pages.
• Monitor KPIs and provide performance reports to stakeholders, ensuring transparency and continuous improvement.

Requirements:

• 4-7 years of experience in digital product management, preferably within an eCommerce/retail company.
• Experience in consumer direct-to-consumer (DTC) brands or retail.
• Proven experience managing Shopify or Shopify Plus, including third-party apps and custom integrations.
• Strong analytical and problem-solving skills with a data-driven approach.
• Ability to deliver simple insights through large sets of data.
• Knowledge of UX/UI principles, A/B testing, and conversion rate optimization.
• Familiarity with web development processes, APIs, and integrations.
• Excellent project management and stakeholder communication skills.
• Ability to thrive in a fast-paced, agile environment. 
• Ability to adapt and not be precious with your ideas. Things change very quickly here.
• Experience with Google Analytics, Shopify Analytics, and other analytics tools
• Ability to collaborate with various internal teams to deliver on project deadlines
• Knowledge of subscription models, loyalty programs, and personalization strategies.

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