Job Description

Overview of the Company

United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year. In additional to cycling, UWI is at the forefront of materials science though Allite Inc. and its affiliated companies, which utilizes its proprietary magnesium alloys across numerous industries (e.g., sporting goods, robotics, electronics, aerospace, etc.).

UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:

• Huffy Corp. ( the iconic bicycling company based in Dayton, Ohio, with more than 125+ years of bicycling history.
• Buzz Bicycles (
• Batch Outdoors Inc. (
• Niner Brands International Inc. (
• VAAST Bicycles, (a division of Allite Inc.) (

Summary

The eCommerce Content Designer is responsible for developing and optimizing digital product content across various Retail and Marketplace websites to enhance online sales, user experience, and brand visibility. This role involves designing engaging and interactive product pages, writing compelling product descriptions, and ensuring all content aligns with SEO and branding best practices. The ideal candidate will collaborate with cross-functional teams including Marketing, Design, Product Development, and Sales to create visually compelling and informative eCommerce content that drives conversions and brand engagement.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Design and manage content for multiple eCommerce platforms, ensuring accuracy, consistency, and optimization for user experience and conversion.
• Develop visually engaging and interactive digital product pages, including enhanced content (A+ Content, rich media, BTF, and infographics).
• Using AI write, edit, and proofread product descriptions, specifications, and promotional content, ensuring clarity and alignment with brand messaging.
• Implement SEO best practices, including keyword research and metadata optimization, to improve product discoverability.
• Work closely with digital marketing teams to align content strategies with advertising campaigns, promotional initiatives, and retailer-specific requirements.
• Collaborate with Design teams to create high-quality images, banners, lifestyle graphics, and video content for online product listings.
• Maintain and update product information across digital platforms, ensuring consistency and compliance with branding guidelines.
• Use content management systems (CMS) and digital tools (such as M.I./Helium 10) to publish and optimize content.
• Monitor content performance using analytics tools (Google Analytics, retailer-specific insights, etc.) and adjust strategies to maximize engagement and sales.
• Stay up to date with eCommerce content trends, emerging technologies, and industry best practices.
• Support digital merchandising initiatives, site enhancements, and testing efforts to improve the online shopping experience.

Supervisory Responsibilities

None

Qualifications and Competencies

• Education & Experience: Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field with a minimum of 2 years of experience in eCommerce content creation, digital design, or online merchandising.
• Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office, and basic HTML knowledge. Experience with content management systems and eCommerce tools is a plus.
• Creative & Design Abilities: Strong visual storytelling skills with experience in designing product content that enhances user engagement and conversion.
• SEO: Strong writing and editing skills with experience in SEO-friendly content creation.
• Project Management: Ability to manage multiple projects simultaneously with attention to detail and deadlines.
• Analytical Mindset: Ability to interpret digital performance data and optimize content strategies based on insights.
• Team Collaboration: Strong teamwork and communication skills to coordinate with multiple departments and external partners.
• eCommerce Experience: Hands-on experience with Amazon, Walmart, Target, or other major online retailers is highly preferred. Experience in marketplace content syndication tools is a plus.

Language Skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Competencies

• Ability to think critically and analytically
• Self-motivated, strong work ethic, and desire to learn
• Ability to work independently and take initiative
• Detail oriented with exceptional organizational and multi-tasking skills
• Ability to communicate effectively with all levels of management
• Ability to meet deadlines and work well under pressure in a fast-paced environment

Computer Skills

Strong Microsoft 365 skills required. Experience with JD Edwards E1 or similar ERP system a plus.

Certificates, Licenses, Registrations

None

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 100 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

Job Tags

Similar Jobs