Job Description

Job Title: Beverage Development Manager

Location: Secaucus, NJ

Term: Perm / Full-Time

Base Salary: $150,000 to $200,000 per year

Industry: Beverage and Retail industry

Job Overview:

This role is responsible for the product development, market promotion, and lifecycle management of our beverage series. This role requires a deep understanding of the U.S. beverage market and the ability to drive each critical phase of the product from concept to customer satisfaction through strategic market research.

Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

• Product System Construction – based on in-depth analysis of market demand, plan and implement the development of long-term main products, flagship products, and seasonal products.
• Full Lifecycle Management – collaborate closely with market, supply chain, and other relevant departments to comprehensively oversee every phase of product development from conceptualization to market exit, including optimization, pricing, and marketing launch.
• Continuous Improvement and Innovation – keep up with sales data and cost dynamics, combine user feedback, and continuously iterate products to enhance market competitiveness.
• Strategic Analysis and Problem Solving – accurately identify product challenges and develop effective solutions based on the company's business development status and competitive situation.
• Market Trend Research – conduct regular market trend analysis, predict industry movements, and ensure product strategies are in sync with market demand.
• Cross-functional Collaboration – establish synergistic working relationships with teams across market research, R&D, supply chain, and marketing departments to collectively drive the successful execution of product strategies.

Skills/Requirements:

• Must have business level proficiency in Mandarin and English in order to perform daily tasks and interact with a diverse team. Mandarin proficiency is required to interact with Mandarin speaking customers and stakeholders based in China.
• Product experience in the beverage industry (coffee, tea, juice, etc.).
• 5+ years of work experience in industry research, market analysis, or product planning management, preferably with a background in the fast-moving consumer goods (FMCG) retail industry and local experience.
• A deep understanding of the U.S. beverage market.
• Proficient in market research and analysis, with solid product planning capabilities.
• Bachelor's degree or higher (full-time program), with preference given to candidates majoring in Marketing, Food Science, or related disciplines.
• Excellent communication and influence skills, able to effectively communicate with teams and stakeholders.
• Strong risk identification and management skills, capable of making quick responses in a changing market environment.
• Outstanding problem-solving and adaptability skills, able to maintain competitiveness in a rapidly developing industry.

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